Americans bought 2.2 billion pairs of shoes in 2008, according to American Apparel and Footwear Association. Women’s non-rubber footwear was the biggest seller at 886 million pairs. Capitalize on this industry and become an entrepreneur by starting your own shoe brand.
You will need to do market research to identify your potential customers and target market, decide whether your brand will include shoes for women or men, and the type of shoes you will offer. Determine whether you will market your shoe brand to the target market through shoe stores or direct sales.